Writing good survey questions can be very difficult. This workshop will give participants a solid practical foundation in how to write good survey questions. The purpose of this workshop is to arm you with the knowledge to develop valid and reliable questionnaires by looking at approaches for developing survey questions and methods for evaluating them. As survey researchers, it is difficult to be certain that respondents interpret your questions exactly as you intend, recall the information you need, and provide the answers you want. This workshop will introduce to what is known about the psychology of survey response and generally accepted best practices for question writing. The workshop will also a review methods for testing questions to ensure their validity and reliability.
A 4-hour workshop taught by Paul D. Umbach, Ph.D.