Santa Cruz County Community Assessment Project
|Year Project Began:||1994|
|Year of Last Input:||2017|
|Last Updated:||Feb 3 2018|
Santa Cruz County
State / Province:
Applied Survey Research
Type of Organization:
Nonprofit - Research
Issue AreasChildren & Youth, Civic Engagement, Demography, Economy, Education, Employment, Environment, Governance, Health & Wellbeing, Housing, Land Use, Poverty, Public Safety, Social, Transportation, Population
KeywordsCAP, Santa Cruz County, Community Assessment Project, Community Indicators, Data for Change
The Community Assessment Project (CAP) is a multi-year initiative to measure and improve the quality of life in Santa Cruz County. ASR was contracted by the United Way of Santa Cruz County to conduct this longitudinal community assessment. Specific activities have included quality-of-life indicator creation, in-depth telephone surveys (conducted in English and Spanish) of nearly 800 local residents biennially, extensive data compilation and analysis, and facilitation of a collaborative of over thirty community organizations.
The CAP’s indicators are organized among 5 domains that align with the 5 areas of the Social Determinants of Health (SDOH). Beyond the integration of SDOH national measures and objectives, Healthy People 2020 targets are also highlighted, offering context to what is happening at the local level.
Across these areas, the CAP features over 80 indicators and approximately 190 measures, including both primary and secondary data. Indicators must meet the governing criteria that were set the project’s inception stipulating that indicators need to be understandable to the general user and the public, responsive to change, relevant for policy decisions, and updated regularly.
View the Better Know a CIC Project Webinar (2017-02-02): Santa Cruz Community Assessment Project
Indicator DomainsDemographics, Economic stability, Health and healthcare, Social and community context, Natural and built environment (including public safety and the natural environment)
Reporting FormatAnnual Report, Online Reporting, Online Dashboard, Interactive Online Display
Awards & Accomplishments:In 2013, the CAP was featured in Santa Cruz County’s application and award of the first Robert Wood Johnson Foundation’s Culture of Health Prize. This annual prize recognizes six communities in America that are making strides to become healthier and more equitable communities. Since that time, the CAP has been nationally featured by the National Academies of Science, Institute of Medicine’s Roundtable for Population Health Improvement. In 2007, the CAP was chosen as one of the best community indicator projects in the United States, winning first place in the Community Indicators Consortium Innovation Awards sponsored by the Brookings Institution in Washington D.C. Profiles and articles on the CAP can be found in various publications including the books, Community Quality of Life Indicators, Best Practices III; Diversity and Community Development: An Intercultural Approach; and in the Organization for Economic Co-operation and Development’s (OECD) Statistics, Knowledge and Policy 2007: Measuring and Fostering the Progress of Societies, and the journal, Applied Research in Quality of Life. Additionally, in 2011, The United States General Accounting Office (GAO) determined that the CAP project was a best practice methodology for indicator reports.
Other PartnersUnited Way
Project Contact:Susan Brutschy
Applied Survey Research - Nonprofit - Research
Watsonville CA USA